We provide you with all the fundamental demographics and an additional 13 in-depth demographics, including education level, home size, income, home ownership, savings, and more, to help you gain a better understanding of your listeners.
We analyze the sentiment of your reviews using AI to identify your audience's personality traits based on "The Big 5" personality traits. Using this information, we offer personalized recommendations to help enhance your show.
We break down your performance by country, episodes, players, and devices, and provide you with easy-to-read comparison charts to track your progress week-over-week and month-over-month.
Buying intent is data signals gathered from companies’ online research and activity that indicates their interest in buying specific products or services.
Our weekly email reports provide you with a high-level overview of your podcast's performance, highlighting key data changes for the past seven days. With this feature, you can stay up-to-date on your progress without having to log in to Podder regularly.
With our custom reporting feature, you can create personalized reports on your podcast's performance, using all available data in Podder. You can also share reports with advertisers through direct private links, which you can disable at any time for added security and control.
Track the evolution of Apple Chart rankings per category & country over time. Spot new chart entrances and act upon it.
Curious what your podcast listeners are interested in? Our Interests chart will show you just that.
No Strings Attached
We've got something for everyone in the podcasting world! Whether you're an advertiser podcast hosting provider, network, or an individual show, we've got you covered.
Podder's white-labeling services for client data on your dashboard can both enhance your brand recognition and provide an upsell opportunity, helping you differentiate from competitors and generate additional revenue.
Visualized data for you to review actionable insights.
Spot trends, find opportunities and understand your progress with evolutionary data for all your metrics.
Close advertising deals with compelling data from your shows and audiences.
Through more than 2M+ data points we enable shows to take informed actions that result in positive business outcomes. Confidently pursue your business objectives.
Podder Insights will automatically generate a persona card of your audience to add to your media kit. It updates automatically with every download your show receives.
“Understanding what my audience values is crucial for crafting my episodes, and it helps me balance my own creative preferences with material that keeps listeners engaged and attracts new followers and subscribers.”
All plans come with a free, 30-day trial of Podder Pro - no credit card required. Upgrade at the end of the trial or continue using Podder for Free forever.
Weekly email reports
AI generated audience persona
Listeners location heatmap
Access to Podder Connect
Apple charts rankings tracking
No card required
All in Indie plus:
Custom reporting tool
Audience buying intent
Access to beta features
Advanced filtering (coming soon)
Audience explorer (coming soon)
Competitive intelligence (cooming soon)
No card required
All in Pro plus:
Dedicated account manager
Vote for upcoming feature releases
Need something else? Let's chat
No card required
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Podder has been a game changer for us. We've been podcasting for about 5 years now. One of the biggest challenges has always been figuring out who our audience really was.
Podder gives us a GDPR compliant way to know who our listeners are. We now know what their interest are, their education level and all that nitty-gritty stuff that advertisers really want to know. This helps us a ton when we are out there trying to sell our show for ad spots.
So, if you are podcaster, you need to get Podder. It's an amazing tool, easy to use, the team is and the technology is honestly incredible.
Co-founder @ Space Team Media
Things I Learned Last Night
I've been thoroughly impressed with the Podder team, in particular how quick they are to stand up features based on user input.
I worked with Podder for a few months as an informal advisor and think the product addresses a problem the podcast industry has struggled for years to solve: podcast creators don't know anything more than the geographic location of their listeners and this makes marketing podcasts incredibly challenging.
Podder makes reasonable assumptions about listeners based on their geographic location. This isn't perfect, of course, but it may very well be the best solution yet offered. 5-stars, well earned.
I would recommend any podcaster looking to gain insights about their listeners give Podder a chance.
Philosophy Writer at Practical Philosophy
I'm a podcast creator and publisher who has been in the business since the early days of podcasting. Data is crucial to me as the more I know about our listeners, the better content I can create and get ad sponsorship deals easier.
Podder has created a tool that gives me the data I need in a clear way so anyone on my team to understand. And it's more robust than anything else I've ever seen.
I really like the persona it creates for our listeners. It reinforces what we thought about our listeners but sometimes it also tells us we may be off on who we thought was listening.
I am so excited to see what Podder does next and can't recommend them enough to anyone who wants to truly understand their audience.
President @ Jam Street Media,
Dir. of Content Stitcher, VP Podcasting iHeartRadio.