Podder vs. Chartable

First, our credits to Chartable, who’ve put in a commendable effort. However, if you want detailed podcast analytics & insights, read through our Chartable review & claim free account.

To claim a free account with Podder today click here.

Today, we’re sharing more details on which tool can offer you exactly what you want.

TL;DR -Side-by-Side Comparison Table

What is Chartable?

Chartable's analytics platform offers various data on podcast performance, such as downloads, listener demographics, and ad metrics. Additionally, it provides specific types of data, such as:

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- Basic Analytics

Chartable’s traffic measurement is a reliable & IAB-certified service.

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Example data you get with Chartable’s traffic measurement reports

• Key metrics report with rolling 30-day numbers.
• Show overview report with a summary of key data points and trends for your shows
• Reports by episode, platform (client) and country.
• Unique monthly audience counts.
• Aggregated data from all podcast sources
• Demographics data of your podcast audience based on household (US only)

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- SmartLinks

Chartable offers trackable URLs that let you know how listeners found your show and whether your marketing message that got them there was effective. The tool uses a custom URL paired with a cookie to track social media users when they click on a podcast link. Chartable collects each person's IP address and cross-references it with the IP addresses of a show's listeners. This allows marketers to know how effective their message was and where listeners are learning about shows.

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- SmartPromos

Chartable's SmartPromos feature is a marketing tool for podcast creators that allows them to track and measure the impact of their podcast advertisements on their downloads. It provides podcast-to-podcast attribution, meaning it shows the number of new listeners that a campaign drove, allowing the creators to optimize their marketing spend. It also offers multi-touch attribution, which helps creators figure out which ads are working to grow their audience. SmartPromos works with both baked-in ads and dynamic ads that are inserted through providers like ART19, Megaphone, Triton, and Adswizz.

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Pros - Chartable

• Cheap & reliable measurement for your podcast show with IAB certified data.
• Easy to use, widely recognized.
• Chartable offers SmartLinks, trackable URLs that allow creators to know how listeners found their show and whether their marketing message was effective.
• Chartable's SmartPromos feature is a marketing tool that allows creators to track and measure the impact of their podcast advertisements on their downloads.

Cons - Chartable

• If you want your analytics tool to be also your growth tool, you cannot do that with Chartable
• Reporting customization is very limited due to the small variable of data they have.
• In-depth demographic analysis is only available for US listeners.
• If you are looking for in-depth analytics, you’ll have to get a separate tool for that.
• It may not have as many audience insights as other analytics platforms
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What is Podder?

Podder is an independent & AI powered podcast analytics platform. It allows you to leverage your shows’ insights to identify growth opportunities, find & serve advertisers, 

Some specific types of data that Podder Insights provide include:

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Traffic Measurement 

Podder’s traffic measurement is reliable and follows IAB guidelines, but is not officially certified yet.

Example data you can see on your dashboard:

• Key metrics report with rolling 28-day numbers.
• Show overview report with a summary of key data points and trends for your shows.
• Reports by episode, platform (client) and country.
• Unique monthly audience counts.
• Aggregated data from all podcast sources

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‍Audience In-Depth Demographics

Podder gets its audience data directly from the prefix, so it’s much easier to collect it.

Example data you can see on your dashboard:

• Demographics data of your podcast audience

• Location + location heatmap
• Audience household - Income level, savings, car ownership and # number of children.
• Audience home - Home area, home size, building age, home type and home ownership.
• Additional Audience data - educational level, their employer company size, level of tech-savviness and life stage.

• Ability to review changes in your audience over time.

Audience Enrichment (personality)

Podder uses artificial intelligence (AI) to analyze your podcast audience's personality traits. It does this by examining how people discuss your show online and comparing the results to the widely recognized Big Five Personality traits. The result is a better understanding of your audience's personalities.

Example data you can see on your dashboard:

• 85 out of 100 your podcast listeners are Cheerful
• 76 out of 100 your podcast listeners are Gregariousness
• 71 out of 100 your podcast listeners are Self-conscious
• 69 out of 100 your podcast listeners are Fiery

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Review tracking

Podder gathers the reviews that you receive on Apple Podcasts and presents your performance in various formats, including sorting your reviews to identify your strengths and weaknesses.

Example data you can see on your dashboard:

• Total reviews received for + average ratings per country or period.
•  Filtered reviews that you should pay attention to improve your show.

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Charts Rankings tracking

Podder shows your ranking in various categories and countries on Apple Podcasts. You can also filter the charts by country and date.

Example data you can see on your dashboard:

• Ranked #19 under the “Business” category in the US (-10 since last the last 7 days)
• Ranked #29 under the “Health & Fitness” category in the France (+5 since last the last 7 days)
• A line chart with rankings for all categories and countries over a selected period of time.

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Fully-customizable reports.

With Podder, you can customize a report, save it, and send it to advertisers.

Customized reports can save time and effort by consolidating data and presenting it in a clear and organized way. This can be especially useful when communicating with advertisers, as it allows you to quickly and easily provide the information that they need.

Customized reports can also be used to track overall performance and identify trends and patterns. For example, you can use a report to see how your show is performing in different categories or countries or to compare your performance to other shows that you own. A cool way to use customized reports if you own more than 1 show is to find overlapping audiences between your shows so you can do collaborations between them.

Podcast networks also find these features useful, as they can create combined reports for all of their shows. 

Overall, customized reports are a powerful tool for understanding and improving your podcast's performance.

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AI-generated audience persona

Podder creates a profile of your most likely audience persona based on your show's historical data. This persona is a composite, meaning it is compiled by taking the most prevalent component of each characteristic that Podder tracks.

Audience Interests & Buying Intent

Podder provides data that demonstrates the interests and purchasing intentions of your podcast audience in various categories. This data can be shown to advertisers to persuade them to advertise on your podcast.

For instance, you might see that your audience is interested in topics such as weight loss, quitting smoking, and natural medicine, and has a buying intent for products such as life insurance, footwear, and cosmetics.

AI-powered Competitor Intelligence Tools (BETA)

Podder has a beta version of an AI competitor intelligence tool that provides information about similar shows to yours, how you compare to them, and what you can learn from them.
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For example, Podder might tell you that show X is rated 9/10 in terms of similarity to your show, which is about "Technology Reviews." Your top 5 similarities with this show are "detailed product analysis," "expert opinion," "honest reviews," "in-depth research," and "up-to-date information." The three things you can learn from show X are "how to structure a review episode," "how to research products thoroughly," and "how to build a strong relationship with listeners through honest reviews."

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AI-powered Advertisers Scouting (BETA)

Podder's advertiser scouting tool, which is currently in beta, can recommend potential advertisers for your show, provide a brief overview of their products or services, explain why they would make a good sponsor for your show, and offer creative sponsorship ideas.

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Audience Social Data (BETA)

Podder gives you information about what websites your audience visits, the social accounts they follow, the hashtags they use, the YouTube channels they subscribe to, the other podcasts they listen to, the press accounts they engage with, and the subreddits they follow.

Pros - Podder

• Podder is an independent and AI-powered podcast analytics platform
• Offers a wide range of analytics and insights, including traffic measurement, in-depth audience demographics, competitor analysis, and personalized suggested advertisers.
• Provides customizable reporting options.
• Utilizes AI technology to enhance audience enrichment and competitor analysis.
• Offers a free version with basic analytics, as well as paid plans with additional features and support
• Provides the ability to track reviews and demographics enrichment

Cons - Podder

• Ad campaign attribution is not currently available
• Traffic measurement is reliable but not officially IAB-certified
• Some features, such as the advertisers scouting tool, are still in beta and may not be fully developed or reliable yet in Q1 of 2023.

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Summary

Chartable and Podder are both powerful podcast analytics platforms that provide extensive data and insights to help creators optimize their shows' performance. However, Podder stands out for its independent and AI-powered approach. With Podder, creators can leverage the platform's advanced analytics capabilities to identify growth opportunities and find the right advertisers for their shows. Podder's traffic measurement is reliable and follows IAB guidelines, and also offers in-depth audience demographics, location data, and audience enrichment through AI analysis of personality traits. In comparison, Chartable's analytics platform is IAB-certified and offers basic analytics, SmartLinks, and SmartPromos, however, Podder's advanced features may provide more comprehensive insights for creators looking to take their podcast to the next level.