So, you want to be a guest on a Podcast. This can be an overwhelming process, especially if it’s your first time, we wanted to break down the stages. To begin we will be looking at both securing a Podcast interview on your own and doing it via agency.
The research stage is so important, finding the right Podcast is essential, as you don’t want to be a guest on a Podcast that discusses science if you are a comedian. Check the reviews of the Podcast, the demographics of the podcast to see if being a guest on it is going to help you reach your goals. At the end of the day remember the purpose of being a guest is to gain more awareness to yourself/ brand and get more content out there, you don’t want to reach the wrong audience or be left stuck on what to say because you have no experience in that field, this would result in a valueless experience. Study the audience, genre and themes so that you can talk and speak on a deeper level when asked any question and so you can reach the people who may potentially be interested in you or your product.
Once you have found a few Podcasts you believe may be right for you, it’s time to reach out to them. However sometimes it’s not as easy as it seems. This may consist of looking through Rephonic for information, the Podcast’s LinkedIn, Twitter or Facebook or website. If those show no contact details then you may have to turn to looking at the hosts accounts.
You know why you want to be a guest and why you’d be a great fit for the Podcast, but they don’t, what’s in it for them? This is your moment to shine. Talk about your work, your experience, your passion, anything that aligns with the Podcast. Express your excitement to be a part of the show and how much new insight and information you can bring to the conversation, I.e., the added value you can bring to their Podcast. Talk about your audience/ consumers, how you would be introducing them to the Podcast as well, because remember, it needs to be beneficial to them too! Mention why you would like to be a part of it.
If you have sent a message and they haven’t responded to you, there’s a chance they missed it or have ignored it. In this case it’s best to assume it could be both. Don’t be discouraged, another email won’t hurt and may even show how passionate and excited you are to hopefully be a guest on their Podcast. Forward them your previous email alongside more information, anything you think would help convince them, express how much you love the Podcast and sell how interesting you would be as a guest. It may be a good idea as well to reach out to them through any available social media, sending a private message saying something along the lines of; “hey I sent you a message via email, I’d love to hear from you!” Engaging with their posts can also remind them of you and show how much you like them and their Podcast.
Once you finally receive word back from the Podcast host, it’s a good idea or likely that the host will want to have a meeting with you. To see what you’re like in conversation, to better learn about you and what you may add to the conversation. If this goes successfully, then you will have the opportunity to share information between each other, contact information, plans and potential questions/ answers, or in other words, a brief of the layout of the show. You will also have the opportunity to discuss what you’d like to include about yourself or your brand such as a call to action at the end of the Podcast.
The amount of time each week can be so valuable and spent on doing anything else, especially if you’re a busy entrepreneur or individual. From the stages above mentioned, it’s clear to see that it can take weeks to look for Podcasts, research them, build the perfect pitch then continue to follow up with chances It may not work.
Agencies have so much experience sending pitches for different clients to different podcasts, through their experience and trial and error, they’ve been able to find a strategy that works and it more likely to appeal to the Podcast while making you sound much more desirable as a guest. It may also sound more professional to come from a business rather than an individual.
Agencies also have more contacts and networks meaning if you don’t know who exactly you want to be a guest on but just know it’s the way forward to get your name out there, Agencies may be the best fit for you. The chances of a Podcast agreeing to work with you via agency due to their relationship with the agency is also much higher than agreeing to work with a brand/ person they’ve never spoken to or met. Reaching out to Podcasts by yourself can be quite a time-consuming process, it can take many weeks to do, however Is much more cost effective and simple. It of course can be done however through an agency, while it is paid, it does mean you can continue doing what you do best, while the professionals get everything sorted, it also means they know and understand both parties and may be better off to land you the Podcast of your dreams. We hope this has been an insightful article which clarifies the process of reaching out. The next stage for you is to decide which method you are prepared to do, which one fits into your schedule, matches your skills and which one you believe will be more successful.