Best guesting cross promotion for podcasters

The best guesting cross promotion services for podcasters split into three jobs that people keep confusing. Filling your own guest chair, getting yourself booked on other shows, and arranging a show-to-show swap are different tasks, and the tools built for one are mediocre at the others.

PodMatch handles both directions of guest matching. PodcastGuests.com brings guest applications to you for free. Audry is the one actually built for cross-promotion. Interview Valet and Kitcaster are agencies that book you as a guest, aimed at a different buyer entirely.

How we selected these guesting and cross-promotion services

We read each provider's current published product and pricing pages, then judged them on what a podcaster trying to grow a show needs.

1. Which side it serves: whether it fills your guest chair, gets you booked elsewhere, or arranges a swap between two shows.
2. Published pricing: whether you can find out what it costs without a sales call.
3. Free route: whether there is a way to test the channel before committing budget.
4. Audience relevance: whether the people on the platform are in your subject area or just numerous.
5. Effort required: whether the service does the outreach or hands you a list.

Browse the guesting and cross-promotion directory for the full category.

Quick comparison

1. PodMatch

Best for: one account that works whether you are booking guests or looking to be one.

PodMatch runs separate Standard and Professional tiers for hosts, for guests, and for both at once, plus an Agency plan that starts with two client profiles. Every tier includes unlimited matches and unlimited access to the explore page for the other side.

The Professional tiers buy visibility, not capability: top profile placement in search and match results, premium search filters, automated emails to guests about your show, and a certified badge. The guest tier adds the ability to see hosts' estimated download statistics before pitching, which is the single most useful thing on the list if you are choosing which shows to approach.

One feature deserves a deliberate decision rather than a discovery. Hosts can be paid to interview guests through the platform, up to a stated maximum commission per interview. A show that takes that money has sold its guest slot, which is a sponsorship your listeners cannot see and your other sponsors would want to know about.

The pricing page displays amounts dynamically instead of publishing fixed figures, so check the live page for current numbers.

2. PodcastGuests.com

Best for: filling a guest calendar without paying or chasing anyone.

PodcastGuests.com works inbound. You describe the kind of guest you want, that goes out to a list the service states reaches 47,000 experts and podcasters, and interested people apply to you. The service sends two emails a week containing 10 guest opportunities, so the flow runs in both directions on the same list.

Its published examples show individual shows receiving between 52 and 95 guest responses to a single request. For a show that struggles to fill a recording schedule, that is the relevant number, and the service describes itself as free with an optional paid expert directory for guests who want more visibility.

The trade-off is selection work. Inbound volume means you read a lot of applications from people whose main qualification is enthusiasm, and the filtering is yours to do. Our notes on writing a good guest pitch work equally well as a checklist for judging the pitches you receive.

3. Audry

Best for: cross-promotion and swaps rather than guest booking.

Audry states a community of over 16,000 podcasters, and its framing covers swapping guest spots and organising cross-promotions alongside general community connection. The site leads with growing your podcast for free and offers a free profile.

For breaking a growth plateau this is the more interesting mechanism, because a swap reaches an audience that has already demonstrated it listens to podcasts in your area. Our cross-promotion guide covers how to judge a partner, and guest swaps for podcasters covers the mechanics of running one.

The page does not explain how matching works mechanically or publish paid tier detail, so treat the free profile as the way to find out whether there are relevant shows on it for your subject.

4. Interview Valet

Best for: an author or consultant with a budget who wants bookings handled.

Interview Valet sells a done-for-you podcast interview marketing system, with booking and logistics handled and shows selected through its own review process. It states more than 50,000 interviews facilitated, and describes campaign options running from 90-day engagements to year-long ones.

Read its own description of who it serves before enquiring. The stated clients are brands, coaches and consultants, non-fiction authors, professional services and category designers, and the pitch is about qualified leads and revenue. That is a business development service that uses podcasts, not a podcast growth service.

No pricing is published anywhere on the page.

5. Kitcaster

Best for: a funded founder who treats podcast appearances as a PR line item.

Kitcaster is explicit about its audience: seed and venture-backed founders, entrepreneurs launching new products after an exit, and C-suite executives building thought leadership. It describes a high-touch service with a dedicated podcast agent and success director, a discovery session, and a media kit at onboarding.

For a podcaster trying to grow a show, this is the wrong shape of service. It is on the list because it keeps appearing in this category and because knowing it is aimed elsewhere saves you a sales call. Like Interview Valet, it publishes no pricing and no booking volumes.

Which one to actually start with

If your problem is an empty guest calendar, start with PodcastGuests.com because it costs nothing and produces volume. If your problem is flat listener numbers, start with Audry and pursue a swap, because that is the route that reaches new podcast listeners rather than new faces. If you want both sides in one tool and are willing to pay, PodMatch is the sensible default.

Then check whether it worked on the show, not on the platform. A guest episode or a swap should produce a visible bump in unique listeners in the two weeks after it airs, and if six of them produce nothing, the partner category is wrong rather than the tactic. Our notes on breaking a podcast plateau cover how to run that as a controlled test.

Podder reports unique listeners and per-episode curves from the prefix, so a swap or guest appearance can be lined up against the week it ran. Start on the Analytics plan and install the prefix before your next collaboration.